Job Description

Objectives of this role

• Position products effectively in the market
• Bridge the gap between product development and sales
• Create compelling messaging for users
• Drive go-to-market strategies and product launches

Responsibilities

• Develop marketing plans and campaigns
• Collaborate with product teams for insights
• Conduct competitor and customer analysis
• Write marketing materials and product documentation

Required skills and qualifications

• Experience in product or digital marketing
• Strong communication and analytical skills
• Understanding of branding and positioning

Preferred skills and qualifications

• Knowledge of marketing automation tools
• Familiarity with user personas and customer journeys
• Experience working with SaaS or tech products